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Phase 4: Pitch & Launch

Building Your Pitch Deck

⏱️ 35 min
Lesson 14 of 16
🎯 2 Activities

A pitch deck is your visual story—slides that support your verbal pitch. Whether you're presenting to investors, demo days, or competition judges, a great deck makes your ideas clear and memorable.

▶️

How to Pitch to Investors

Michael Seibel • Y Combinator

Why watch this: Michael Seibel, CEO of Y Combinator, has seen thousands of pitches. Learn exactly what investors want to hear and how to structure a pitch that gets attention.

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Deck Length

A typical pitch deck should have approximately how many slides?

A5-7 slides
B10-15 slides
C25-30 slides
D50+ slides

The 10-Slide Pitch Deck

1

Title

Company name, tagline, your name

2

Problem

The pain you're solving. Make them feel it.

3

Solution

What you built and how it works

4

Traction

Evidence it's working: users, revenue, growth

5

Market

How big is the opportunity? TAM/SAM/SOM

6

Business Model

How you make money

7

Competition

Landscape and your differentiation

8

Team

Why you're the right people to build this

9

Roadmap

What you'll accomplish with support

10

Ask

What you need: funding, partnerships, etc.

Design Principles

One idea per slide: If you need more, add a slide

Minimal text: Bullets, not paragraphs. You're the narrator.

Visual hierarchy: Most important info should pop

Consistent design: Same fonts, colors, style throughout

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Match the Slides

Match each slide type to what it should convey:

Problem Slide
Solution Slide
Traction Slide
Proof it's working
Make them feel the pain
How your product works

Common Pitch Deck Mistakes

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Fix This Slide

Your Problem slide says: "Students have trouble finding jobs. Our research shows 45% of college students are unhappy with career services. The job market is competitive and first-gen students face additional challenges including lack of network, limited knowledge of recruiting timelines, and fewer resources at home."

What's wrong with this slide?

AIt needs more statistics
BIt needs a better font
CToo much text—simplify to one powerful statement

🌟 Exactly Right!

This slide has way too much text. Better: "First-gen students apply to 3x more jobs but get half the interviews." One punchy stat with a visual. YOU tell the story, the slide supports it.

💡 The Opposite, Actually

More statistics would make it worse! The problem is too much information. Simplify to one killer stat that makes the audience feel the problem.

💡 Missing the Point

Design matters, but the core issue is content overload. Even with a perfect font, no one will read a wall of text.

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Draft Your Key Slides

Creation

Write the content for your most important slides:

Example Slides

TITLE: MentorMatch | "Your network, unlocked" | Founded by Alex Chen

PROBLEM: "First-gen students apply to 3x more jobs but get half the interviews. The difference? Connections."

SOLUTION: MentorMatch connects first-gen students with alumni mentors at top companies. • Match in 48 hours • Monthly check-ins • Warm introductions to opportunities

TRACTION: 200 students signed up | 50 mentor meetings completed | 8.5/10 satisfaction | 3 students got internships

ASK: $25K to reach 1,000 students across 10 campuses by fall. We'll use it for: marketing partnerships with first-gen orgs, platform development, mentor incentives.

🎯 Key Takeaways

  • 10-15 slides is the sweet spot
  • One idea per slide, minimal text
  • Problem slide should make them FEEL the pain
  • Traction proves you're not just ideas—you execute
  • Your Ask should be specific: what you need and why