📝 Unit Quiz
Phase 2: Solution Design
Test your knowledge of ideation, value propositions, business models, and competitive analysis!
Question 1 of 10
Score: 0/10
1
What is the main purpose of brainstorming during ideation?
Brainstorming is about quantity over quality initially. By separating idea generation from evaluation, you allow creative thinking without premature criticism killing potentially innovative ideas.
2
A value proposition should clearly communicate:
A value proposition answers "why you?" It clearly articulates the unique benefit you provide and why customers should choose your solution over other options, including doing nothing.
3
What is a business model?
A business model describes the logic of how your company creates value for customers, delivers that value, and captures some of that value as revenue. It's the foundation of your business strategy.
4
In SCAMPER brainstorming, what does the "S" stand for?
SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, and Reverse/Rearrange. It's a checklist of idea-generation techniques.
5
Which is an example of a subscription business model?
Subscription models charge customers on a recurring basis for continued access to a product or service. Netflix, Spotify, and SaaS companies use this model to generate predictable recurring revenue.
6
What's the primary purpose of competitive analysis?
Competitive analysis helps you understand who else is solving similar problems, what they do well/poorly, and where opportunities exist for differentiation. Competition often validates that a market exists.
7
"We help [customer] who wants [job to be done] by [how you're different] unlike [alternatives]" is a template for:
This template helps craft a clear positioning statement that defines your target customer, the job you help them accomplish, your differentiation, and your competitive alternatives.
8
A "freemium" business model means:
Freemium offers a basic product for free while charging for premium features, capacity, or support. It's a way to acquire users with low friction while monetizing power users.
9
When analyzing competitors, "indirect competitors" are:
Indirect competitors solve the same customer problem but in a different way. For a meal delivery service, indirect competitors include grocery stores, cooking classes, and restaurants—not just other delivery services.
10
The Value Proposition Canvas connects your value proposition to:
The Value Proposition Canvas maps how your products and services (pain relievers and gain creators) connect to what customers are trying to accomplish (jobs), their frustrations (pains), and desired outcomes (gains).